In today’s tech world, having skills is not enough. You also need to show your work and build your personal test automation brand. A strong brand helps recruiters and companies see your value. It also makes you stand out from other testers.
1. Why Build a Personal Test Automation Brand?
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It shows your real projects, not just words on a resume.
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Companies can see your coding style and problem-solving skills.
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It helps you connect with other QA engineers and recruiters.
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A strong brand can open doors to better jobs and freelance work.
Read more about why personal branding matters in tech from Forbes
2. Start with a Portfolio Website
Your portfolio is your digital resume. It should include:
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About Me: A short intro about your skills.
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Projects: Links to your GitHub test frameworks, sample tests, or blog posts.
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Tools: List of tools you use (like Selenium, Playwright, Appium, JUnit, TestNG).
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Contact Info: Email, LinkedIn, or GitHub links.
You can build a free portfolio using GitHub Pages or WordPress.
3. Use GitHub for Your Projects
GitHub is the best place to show your automation skills. Here’s what you can do:
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Upload your test frameworks (Selenium, Playwright, Appium, API tests).
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Add README files to explain how your project works.
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Show best practices like using Page Object Model or data-driven testing.
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Keep your code clean and well-documented.
Learn more on how to get started with GitHub from GitHub Docs.
4. Build a Strong LinkedIn Profile
LinkedIn is your professional stage. To stand out:
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Add your role (QA Engineer, Automation Tester, SDET).
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Write a clear headline: e.g., “Test Automation Engineer | Selenium | Playwright | Appium.”
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Share posts about your GitHub projects or blogs.
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Connect with other QA professionals and recruiters.
Check LinkedIn’s own guide for improving profiles here.
5. Keep Learning and Sharing
Your brand grows when you share your journey:
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Write blogs about test automation trends.
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Record YouTube tutorials on tools you use.
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Share updates when you finish a project.
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Join QA communities and discussions.
Conclusion
Building your personal test automation brand is not a one-day task. Start small—make a portfolio, upload a few GitHub projects, and polish your LinkedIn profile. With time, you will have a strong presence that shows your skills and attracts better career opportunities.
